As a radio station with depth and atmosphere, New Dance Radio focuses on dance fans. These are particularly hedonistic people who are eager for direct experience. They put people first and love adventure. They are real makers and doers for whom dance such as Dance Classics, Deep House, Disco, Tech House, Techno and Trance is an important ritual in daily life. These people are fans of DJs such as Armin van Buuren, Eelke Kleijn, Miss Monique and Nora En Pure. They visit festivals or clubs all over the world such as Amsterdam Dance Event, Fabric London, Tomorrowland or Zürich Streetparade.